Trax Construction had made successful strides in developing a process to sustain natural environments during construction builds. The process and aspects was dubbed “The Greener Dig” but had no visual stamp identifying the process.
At the urging of FAMOUSFOLKS, The Greener Dig was given its very own identity. The identity helps strengthen Trax’s ownership of this process as its own. The strong visual illustrates the construction company cares about its natural environments and have set about developing a process one can identify with.